Equi London Review: Are These Premium Supplements Worth It?

There is a particular kind of supplement brand that women over thirty gravitate towards not because of a viral TikTok clip, but because a nutritionist they respect mentioned it in passing, or because they spotted it on the shelf of a friend who seems to have her life — and her skin — quietly figured out. Equi London is that brand.

Founded by Rosie Speight, a registered nutritional therapist, Equi London launched with a simple thesis: most women are taking too many separate supplements, most of them poorly formulated, and nearly all of them at sub-therapeutic doses. The answer was not another pill, but a single daily scoop of everything that matters — dosed properly, combined thoughtfully, and designed to replace the entire top shelf of your bathroom cabinet.

The question is whether that thesis actually holds up when you read the labels.

What Makes Equi London Different

Most supplement companies start with marketing and work backwards to the formula. Equi London appears to have done the opposite. Every product contains what they call a “multi-action” complex — typically ten to fourteen active ingredients combined into a single powder, each at doses that actually correspond to published clinical research.

This is rarer than it sounds. The majority of multivitamins on the UK market contain ingredient doses far below what any clinical trial would recognise as effective. Equi London’s approach is to include fewer ingredients at higher doses, grouped by therapeutic function rather than alphabetical convenience.

The result is a range of five powdered formulas, each targeting a specific life stage or concern: Original, Beauty, Lean, Pregnancy, and Menopause.

The Beauty Formula — Ingredient Breakdown

This is Equi London’s bestseller, and the formula most relevant to the women reading this site. At approximately £68 for a 30-day supply, it is not cheap. So let us be precise about what is inside.

The formula contains marine collagen peptides at 4,000mg — a dose that sits within the range shown to improve skin elasticity and hydration in multiple randomised controlled trials. Most standalone collagen supplements on the market contain between 2,500mg and 10,000mg, so Equi’s dose is clinically relevant, if not at the top end.

Alongside the collagen, the Beauty Formula includes hyaluronic acid at 150mg, which is a solid oral dose supported by research published in the Nutrition Journal. There is also 200mg of pine bark extract (Pycnogenol), which has surprisingly robust evidence for UV protection and skin elasticity when taken orally. Shop Equi London Beauty Formula

The formula also contains selenium, zinc, biotin, vitamin C, and vitamin E — all at doses that exceed the typical multivitamin by a meaningful margin. Vitamin C is included at 500mg, which is not just an immune support dose but specifically relevant to collagen synthesis, the reason it appears here rather than in a generic multivitamin context.

What is notably absent is any significant dose of omega-3 fatty acids, which would be difficult to include in a powder format. This means the Beauty Formula does not replace a quality fish oil.

The Original Formula

The Original is positioned as the everyday foundation — the formula you take if you are broadly healthy but want to cover your nutritional bases with more rigour than a standard multivitamin provides.

At its core, the Original contains a B-vitamin complex at therapeutic doses, a full mineral spectrum (including magnesium glycinate at 200mg), adaptogenic herbs including ashwagandha and rhodiola, and a modest probiotic blend. If you are already taking separate magnesium and adaptogen supplements, the Original could potentially replace both — though you would need to compare doses carefully.

The adaptogen doses are respectable but not at the top of the therapeutic range. Ashwagandha is included at 300mg of KSM-66, which is at the lower end of the studied range (most trials use 300–600mg). Rhodiola is at 200mg, which is within the effective range.

The inclusion of 5-HTP at 50mg is interesting — it is a serotonin precursor that may support mood and sleep, though the dose is conservative. Anyone already taking SSRIs should discuss this with their doctor before starting.

The Menopause Formula

This is where Equi London arguably makes its strongest case for the all-in-one approach. The Menopause Formula combines ingredients that most women in perimenopause would otherwise need to buy as four or five separate supplements.

The formula includes sage extract at 300mg (clinically studied for hot flushes), maca at 500mg (studied for menopausal symptoms in several trials), and red clover isoflavones. It also contains magnesium, ashwagandha, and a B-vitamin complex — all ingredients that a nutritional therapist would likely recommend to a perimenopausal client individually.

The value proposition here is perhaps the clearest in the entire range. A woman buying sage extract, maca, magnesium, ashwagandha, and a B-complex separately would likely spend £40–60 per month anyway, and would need to manage five different bottles, five different dosing schedules, and five different quality assessments. Equi’s single scoop simplifies this considerably.

The Price Question

There is no getting around it: Equi London is expensive. The Beauty Formula costs approximately £68 for a 30-day supply. The Menopause Formula is similar. The Original sits around £58.

The question is not whether this is expensive in absolute terms — it clearly is — but whether it represents reasonable value compared to buying equivalent quality ingredients separately. When you run the numbers, the answer is closer to “yes” than you might expect.

A month’s supply of quality marine collagen (4,000mg), hyaluronic acid (150mg), Pycnogenol (200mg), a high-dose B-complex, zinc, selenium, and vitamin C from reputable individual brands would likely cost £50–70 in total, with the inconvenience of managing multiple products. Equi is essentially charging a modest premium for formulation, convenience, and the assurance that everything works together.

For women who currently spend less than £30 per month on supplements, Equi London will feel like a significant step up. For women who are already spending £50 or more across multiple products, it may actually simplify things at a comparable cost.

What We Would Change

No review worth reading is universally positive. There are three things we would improve.

First, the collagen dose in the Beauty Formula could be higher. At 4,000mg it is clinically relevant, but the strongest evidence comes from studies using 5,000–10,000mg. Women who are serious about collagen supplementation specifically may still want to add a standalone collagen powder on top.

Second, the adaptogen doses in the Original Formula are at the lower end of the therapeutic range. This is likely a formulation constraint — there is only so much you can fit into a palatable daily scoop — but it means the Original may not fully replace a dedicated ashwagandha or rhodiola supplement for women dealing with significant cortisol issues. Shop Equi London Original Formula

Third, and this applies to the entire range, the powdered format is not for everyone. The flavours are generally well-reviewed, but powder supplements require a morning ritual that capsules do not. If you are someone who struggles with habit formation, a daily scoop mixed into water or a smoothie may be one step too many.

The Verdict

Equi London occupies a rare position in the UK supplement market: a brand founded by a qualified nutritional therapist, using clinically relevant doses, with formulas that genuinely attempt to solve the “supplement cupboard” problem that most health-conscious women face.

The Beauty Formula is the standout product for this audience — if you are currently juggling collagen, hyaluronic acid, and a multivitamin, it consolidates everything into a single daily serving at doses the research actually supports.

The Menopause Formula is arguably the best value proposition in the range for women navigating hormonal change, replacing what would otherwise be a complex multi-supplement protocol.

The Original Formula is a strong everyday foundation, though women with specific stress or sleep concerns may still benefit from supplementing individual adaptogens or magnesium at higher doses.

Is it worth the price? If you were already spending £40 or more per month on separate supplements, probably yes. If you were spending nothing, it is a significant investment — but one that is more thoughtfully formulated than almost anything else at this price point in the UK market.

We would recommend starting with whichever formula matches your current life stage, giving it a genuine 90-day trial, and tracking how you feel against a simple daily journal. The best supplements are the ones you actually take consistently, and Equi London’s all-in-one approach removes the most common barrier to consistency: complexity.