Equi London Review: Are These Premium Supplements Worth It?

There is a particular kind of supplement brand that women over thirty gravitate towards not because of a viral TikTok clip, but because a nutritionist they respect mentioned it in passing, or because they spotted it on the shelf of a friend who seems to have her life, and her skin, quietly figured out. Equi London is that brand.

Founded by Rosie Speight, a registered nutritional therapist, Equi London launched with a simple thesis: most women are taking too many separate supplements, most of them poorly formulated, and nearly all of them at subtherapeutic doses. The answer was not another pill, but a single daily scoop of everything that matters, dosed properly, combined thoughtfully, and designed to replace the entire top shelf of your bathroom cabinet.

The question is whether that thesis actually holds up when you read the labels.

What Makes Equi London Different

Most supplement companies start with marketing and work backwards to the formula. Equi London appears to have done the opposite. Every product contains what they call a “multi action” complex, typically ten to fourteen active ingredients combined into a single powder, each at doses that actually correspond to published clinical research.

This is rarer than it sounds. The majority of multivitamins on the UK market contain ingredient doses far below what any clinical trial would recognise as effective. Equi London’s approach is to include fewer ingredients at higher doses, grouped by therapeutic function rather than alphabetical convenience.

The current core range centres on three formulas, each targeting a specific life stage and available in both powder and capsule formats: Beauty, Menopause, and Pregnancy. Around them sits a line of targeted Editions (Creatine, Hair, Beauty Sleep, Glow, Collagen and Keratin, Beauty Oil, Menopause Oil, and Rewind) designed to layer on top of the core formula, or to stand on their own for a single concern.

The Beauty Formula, Ingredient Breakdown

This is Equi London’s bestseller, and the formula most relevant to the women reading this site. At £70 for a thirty day supply (powder or capsules), it is not cheap. So let us be precise about what is inside.

At the heart of the formula is what Equi calls its GlowCutis® complex, combining Peptan® marine collagen peptides, hyaluronic acid, and pine bark extract standardised to 95% anthocyanidins. Equi describes the doses as clinically meaningful but, since moving to the proprietary blend, no longer publishes the per ingredient milligram breakdown on the label. That is a fair editorial flag: by the standards of the better transparent brands, the lack of per nutrient dosing is a step backward, even if the formulation as a whole is reasonable.

Around that complex sit the actives Equi does still disclose: vitamin C at 315mg (from calcium ascorbate and acerola, both gentler on the stomach than ascorbic acid), zinc picolinate at 15mg, selenomethionine at 55mcg, and biotin at 100mcg. Vitamin C is included at a dose that supports collagen synthesis, the reason it appears here rather than in a generic multivitamin context. Shop Equi London Beauty Formula

What is notably absent is any meaningful dose of omega 3 fatty acids, which would be difficult to include in a single daily scoop. Equi sells those separately as the Beauty Oil Edition, but it does mean the Beauty Formula on its own does not replace a quality fish oil.

The Pregnancy Formula

The Pregnancy Formula is the quiet workhorse of the range. At £45 for a thirty day supply, it is also the most accessibly priced of the three core formulas. Equi positions it as a supplement for the full continuum from preconception through pregnancy and into the postpartum period, and the formulation broadly reflects that.

Each daily four capsule serving delivers active methylated folate at 400mcg, which is the dose recommended by most clinicians during the pre conception and first trimester window. Methylated folate is preferable to plain folic acid for women with the MTHFR genetic variant, which is more common than most people realise. Choline appears at 100mg in the bioavailable VitaCholine® form, which is a meaningful inclusion given that choline is one of the most underappreciated nutrients in pregnancy nutrition and is rarely covered well in standard prenatals. Shop Equi London Pregnancy Formula

Iron is included at 20mg as Ferrochel® bisglycinate, the chelated form that tends to be far better tolerated than the iron sulphate found in most supermarket prenatals (a meaningful detail for anyone already nauseous in early pregnancy). The formula also covers a full B vitamin spectrum in their active methylated forms, vitamin D3 at 25mcg, calcium at 200mg, zinc and manganese as TRAACS chelates.

What is missing, and worth knowing about, is omega 3. Equi sells those separately as the Pregnancy Oil Edition, on the reasonable basis that fish oil cannot be combined with a capsule blend without compromising stability. If you take Equi Pregnancy Formula, plan on adding a quality DHA omega 3 alongside it.

The Menopause Formula

This is where Equi London arguably makes its strongest case for the all in one approach. The Menopause Formula combines ingredients that most women in perimenopause would otherwise need to buy as four or five separate supplements.

The formula leads with concentrated 4:1 sage extract, the herb with the cleanest evidence base for hot flushes and night sweats. Around that, you get magnesium at 200mg in the bisglycinate form (the same form recommended for sleep and nervous system support), KSM-66 organic ashwagandha for stress and cortisol regulation, and a full B vitamin complex in active methylated forms. Equi rounds the formula out with botanicals that have a more traditional evidence base in menopausal care, including turmeric, dong quai, flaxseed, and hops. Maca is not in the current formulation, despite some popular reviews still mentioning it.

The value proposition here is perhaps the clearest in the entire range. A woman buying sage extract, magnesium glycinate, ashwagandha, and an active B vitamin complex separately would likely spend £40 to £60 per month anyway, and would need to manage four different bottles, four different dosing schedules, and four different quality assessments. Equi’s single scoop simplifies this considerably.

Beyond the Core Formulas: The Edition Range

Sitting around the three core formulas is a separate line Equi calls Editions, designed to either layer on top of a core formula or stand on their own as targeted single concern supplements. Three are particularly worth flagging for the audience reading this site.

The Creatine Edition delivers 2,800mg of micronised creatine monohydrate across four daily capsules, calibrated specifically for women, who carry lower baseline creatine stores than men. Beyond the gym associations, creatine has accumulating evidence for cognitive performance, mood regulation, and lean tissue maintenance through hormonal transitions, which is the angle Equi takes here. Shop Equi London Creatine Edition

The Hair Edition is one of the more thoughtfully built hair supplements on the UK market, leading with iron bisglycinate at 14mg paired with L lysine for absorption (low ferritin is a common, undiagnosed cause of female pattern shedding), holy basil for cortisol regulation, biotin, copper for pigmentation, and a structural blend of MSM, silica, zinc, and vitamin D3. Shop Equi London Hair Edition

The Beauty Sleep Edition combines two well chosen forms of magnesium (marine Aquamin® and bisglycinate) with active P-5-P vitamin B6, Montmorency cherry as a natural melatonin source, L theanine, and valerian root. For anyone who falls asleep fine but wakes wired at three in the morning, this is a more nuanced stack than a generic sleep blend. Shop Equi London Beauty Sleep Edition

The Editions sit between £23 and £35 for a thirty day supply, which means you can layer one onto a core formula without doubling your monthly outlay.

The Price Question

There is no getting around it: Equi London is expensive. The Beauty and Menopause Formulas each cost £70 for a thirty day supply, in either powder or capsule. The Pregnancy Formula sits at £45.

The question is not whether this is expensive in absolute terms (it clearly is) but whether it represents reasonable value compared to buying equivalent quality ingredients separately. When you run the numbers, the answer is closer to “yes” than you might expect.

A month’s supply of quality marine collagen, hyaluronic acid, pine bark extract, an active B vitamin complex, zinc, selenium, and vitamin C from reputable individual brands would likely cost £50 to £70 in total, with the inconvenience of managing multiple products. Equi is essentially charging a modest premium for formulation, convenience, and the assurance that everything works together.

For women who currently spend less than £30 per month on supplements, Equi London will feel like a significant step up. For women who are already spending £50 or more across multiple products, it may actually simplify things at a comparable cost.

What We Would Change

No review worth reading is universally positive. There are three things we would improve.

First, the move to a proprietary GlowCutis® blend in the Beauty Formula has come at the cost of per ingredient transparency. The better wellness brands publish every dose on the label, and Equi used to. Returning to that level of disclosure would meaningfully strengthen the brand’s credibility against more transparent competitors. Shop Equi London Beauty Formula

Second, omega 3 sits outside the core formulas across the range, which is fair given the formulation constraints, but the Edition pricing means a reader committed to the full Equi stack ends up paying £100 plus per month once you add the Beauty Oil Edition or Pregnancy Oil Edition on top. A bundled subscription discount that recognises this would feel less like an upsell and more like a brand acknowledging how its own architecture works.

Third, and this applies to the entire range, the powdered format is not for everyone. The flavours are generally well reviewed, but powder supplements require a morning ritual that capsules do not. The capsule versions of Beauty and Menopause Formula address this, though the swap means losing some of the herbal extracts that travel better in powder form. For women who struggle with habit formation, the capsule route is the more honest pick.

The Verdict

Equi London occupies a rare position in the UK supplement market: a brand founded by a qualified nutritional therapist, using clinically relevant doses, with formulas that genuinely attempt to solve the “supplement cupboard” problem that most health conscious women face.

The Beauty Formula is the standout product for this audience. If you are currently juggling collagen, hyaluronic acid, and a multivitamin, it consolidates the lot into a single daily serving, even if the proprietary blend means you are taking the doses on trust.

The Menopause Formula is arguably the best value proposition in the range for women navigating hormonal change, replacing what would otherwise be a complex multi supplement protocol of sage, magnesium, ashwagandha, and an active B vitamin complex.

The Pregnancy Formula is the quiet highlight of the line for anyone in the preconception window or already pregnant. The combination of methylated folate, choline, and well chosen iron is the sort of formulation a nutritional therapist would actually prescribe, at a price (£45) that is meaningfully below the rest of the range.

For women with a single specific concern (hair, sleep, cognition) the targeted Editions are worth a look in their own right, particularly the Hair Edition for anyone with stress related shedding and the Beauty Sleep Edition for the wired but tired pattern that defines so many women’s sleep through their thirties and forties.

Is it worth the price? If you were already spending £40 or more per month on separate supplements, probably yes. If you were spending nothing, it is a significant investment, but one that is more thoughtfully formulated than almost anything else at this price point in the UK market.

We would recommend starting with whichever formula matches your current life stage, giving it a genuine ninety day trial, and tracking how you feel against a simple daily journal. The best supplements are the ones you actually take consistently, and Equi London’s all in one approach removes the most common barrier to consistency: complexity. If you prefer building your own stack from individual supplements, our decade by decade supplement guide maps out exactly what to prioritise at each life stage. You can browse all our recommended products on the shop.

Frequently Asked Questions About Equi London

Is Equi London worth the price?

For someone juggling six to eight separate supplements daily and forgetting half of them, Equi London is worth the premium. A single sachet or capsule serving replaces a whole shelf of products at clinically relevant doses. For someone happy assembling their own stack from cheaper individual brands, it is not. The decision rests on adherence and convenience rather than the formulation quality, which is genuinely strong across the range.

Which Equi London formula should I start with?

Start with whichever formula matches your current life stage. The Beauty Formula is the bestseller and most relevant for general skin, hair, and energy support. The Menopause Formula is the strongest value proposition for anyone navigating perimenopause or menopause, replacing what would otherwise be four or five separate supplements. The Pregnancy Formula covers preconception through postpartum and is the most accessibly priced at £45.

Does Equi London publish full ingredient doses?

The Pregnancy and Menopause Formulas disclose per ingredient milligram breakdowns. However, the Beauty Formula moved to a proprietary GlowCutis blend that no longer publishes the per nutrient dosing on the label. This is a fair editorial flag: by the standards of more transparent brands, the lack of per nutrient dosing is a step backward, even if the overall formulation is reasonable.

Can you take Equi London during perimenopause?

Yes. The Menopause Formula is specifically calibrated for perimenopause and menopause, combining concentrated sage extract (the herb with the cleanest evidence base for hot flushes), magnesium bisglycinate for sleep and nervous system support, KSM-66 ashwagandha for cortisol regulation, and a full active B vitamin complex. It is one of the better integrated UK options in this category.

Does Equi London include omega 3?

No. Omega 3 sits outside all three core formulas because fish oil cannot be combined with a powder or capsule blend without compromising stability. Equi sells omega 3 separately as the Beauty Oil Edition, Pregnancy Oil Edition, or Menopause Oil Edition. If you take any core formula, plan on adding a quality DHA omega 3 alongside it.

What makes Equi London different from supermarket multivitamins?

Most UK multivitamins contain ingredient doses far below what any clinical trial would recognise as effective. Equi London includes fewer ingredients at higher, clinically relevant doses, grouped by therapeutic function. The brand uses bioavailable forms throughout (methylated B vitamins, magnesium glycinate, iron bisglycinate, vitamin K2 as MK-7) rather than the cheaper versions found in most supermarket supplements.

Is the Equi London Pregnancy Formula safe before conception?

Yes. The Pregnancy Formula is designed for the full continuum from preconception through pregnancy and into postpartum. It leads with active methylated folate at 400mcg, choline in the VitaCholine form, and iron bisglycinate at 20mg, all nutrients that benefit the body during the months before conception. Many nutritional therapists recommend starting a prenatal at least three months before trying to conceive.

Should I choose the powder or capsule format?

The powdered format requires a daily mixing ritual and the flavours are generally well reviewed. The capsule versions of Beauty and Menopause Formula offer more convenience, though the swap means losing some herbal extracts that travel better in powder form. For women who struggle with habit formation, capsules are the more practical choice. Both formats deliver the same core ingredient profile.